www.zuji.com

The following research report is about a highly reputable online travel company, ZUJI, which establishes itself in the Asia-Pacific region and has won many travel awards to date. It aims to place the world of travels at your fingertips.

Objectives
ZUJI makes travelling easy for the potential traveller, which is its primary objective. One does not have to make a hundred trips to arrange for one travel. It allows the user to gain access to over 400 airlines, 77000 hotels, 50 car hire companies plus 3000 activities and attractions. It is a one-stop web site, which provides red-hot deals, e-newsletter, price guru, flight guru, travel tools, flexible payment options, secure online payment, free ticket delivery and customer care.

Features
ZUJI has a virtual shop front where consumers access through the internet to do their purchases and browse information. This approach is base on the Business to Consumer model. Furthermore, the virtual shop front is customise to suit each individual in his/her respective location in which it offers shop front for Singapore, Australia, New Zealand, Hong Kong, Taiwan, Korea and India.

In addition, ZUJI practises the Business-to-Business model by liaising with the various hotels, car Rental Company and flight companies whichever the customer chooses. This process is done at the backend, which consists of the confirmation of the hotel bookings, flight bookings and payments.

ZUJI services extend further than just online booking of hotels, flights and car rentals. It is also a transaction broker as it provides information on the most popular sights, tours and activites around the world. The range consists from adventure to wine tasting. Practically there is something for all types of travellers.

There is even a marketplace at the website which offers travel essentials, gifts on the run, things to do, living it up and just for kids. This section offers deals with ZUJI’s affiliates.

Consumers of the site can be assure that all the transactions done on the web site is safe as ZUJI uses the security services of VeriSign Secured. VeriSign Secured certifies the security of the website by offering SSL, SSL Certificates, and digital content solutions.

At ZUJI, VISA is the preferred card for the payments of the online transactions. This is so as the usage of VISA cards entitles the customers to exclusive deals offered in line with the payment using VISA.

In addition, if the consumer is a United Overseas Bank (UOB) cardholder, the consumer stands to redeem ZUJI travel vouchers.

Cruise seekers are not left out at ZUJI as ZUJI offers cruise packages on different cruiselines and different routes to choose from. The destinations consist mainly of asia pacific regions like China to Bangkok. However, there are still some packages to the Caribbean and the Mediterranean region.

There are also weekly deals available at ZUJI. Deals consist of hotel rooms, city breaks, package guru, flights and rewards with VISA. City break deals are weekend getaway trips where one can spend the weekend at posh hotels at an affordable price. The package guru provides travellers with either ready-made packages or customised packages to suit the needs of the travellers.

Characteristics
ZUJI’s website design is in the usual commercial colours of light tones and by having a white background with only three different tones of colours for the fonts on the webpage.

The webpage is loaded with sufficient images to appeal to the consumers about the hot deals currently. Images are created in the gif format, which flashes different images within a certain time. Due to the ample usage of images on the website, the webpage is loaded relatively fast.

The user can access its array of information by clicking on the desired link. The links are arranged into tabs, which are very convenient.

Analysis
ZUJI website is a dream stop for all travellers as it packs so much information and packages into a stop. This is what keeps travellers to return to ZUJI for travel deals. The pulling factor of the website is mainly the convenience provided. In this modern age, time saving and hassle free deals are absolutely desired by all travellers thus the return of customers. In addition, ZUJI has a customer care service, which provides follow-ups or trouble shooting. This enables ZUJI to provide a complete service to its clients. Thus, ensuring the happiness of the clients and allowing feedbacks to be received which will to lead to improvements of the system.

Budget travellers will be disappointed as ZUJI fails to extend into the budget carrier flights. This greatly reduces its market coverage as the budget flights are gaining more popularity in recent times.

In recent times, more websites are of similar business concepts of that of ZUJIs’. This stiffens the competition and drives down the profit levels. ZUJI has to constantly improvise and change to stay ahead.