www.mocca.com

Mocca is a website from the MediaCorp for classified advertising and online communities, newly created in Singapore. ('MOCCA' stands for MediaCorp Online Communities and Classified Advertising.)
MediaCorp recognizes that the future of classified advertising lies online as the trend is already evident in many cities around the world. Online classified advertising offers both seller and buyer many features, such as search, that are not possible with other forms of classifieds.MediaCorp has a wide range of broadcast channels and publications as it serves many different audiences and communities therefore MOCCA gives Mediacorp a convenient, consolidated platform for reaching these communities and meeting their information and other needs.MediaCorp is first launching the classified advertising leg of MOCCA, with the online communities to follow soon after.

Objectives
Its slogan is search buy sell connect. Mocca helps people to sell and buy items in an eye catching manner and hence grab attention easily. This method is new and appealing to consumers as they actually like the way mocca project themself as, especially their advertisement they had on television.

Mocca earns their income probably from the advertising and the fees from the users who want to sell or buy their product. But for now, It is still the very intial stage, therefore they have to build their consumer database and promoting their existence. They are now promoting an offer of free advertisement to consumers hence encouraging them to advertise their product here.

This mocca website is mainly a Consumer to Consumer (C-C) model where individuals can come to search buy sell connect in here. But there is also a Business to Consumer (B-B) model where mocca also has other private companies where they could sell their product or links here as well.

Features
Mocca is mainly a classified advertising with online communities, where they can get together here to share information and broadcast it. It also provides advertising for organization and links to other sponsored website. Mocca is like a classified page on our newspaper, where we can find jobs, houses, cars, lease, education or special needs. Just that it is an online website, where they can reach the larger audience regardless of time and barrier. As mention, MediaCorp see the growth of online audience, hence now is the time to breakthrough here through the web.

MediaCorp has other links such as the http://www.xin.sg/, http://www.channelnewasia.com/ which can be connected from mocca, hence consumer could view the latest news from the links here.
Mocca also have links to government website example to HDB, URA and SLA, this is useful especially for consumers who want to sell or buy a flat and needed to obtain relevant information. Mocca has certainly understood the needs of consumer. They have links to local communities so that probably consumers would want to sign up learning programmes there. Mocca also provide the latest COE prices especially meant for the users who are interested to sell or buy a vehicle.

Mocca has a wide range of categories, from food to wedding services. Their categories certainly cover most of the common needs/wants of an individual in Singapore. Their categories are relatively arranged very well and easily understood. They also have the search feature which can enable consumer to search their information or product quickly. The FAQs feature also solves the common problems faced by the consumers.

Mocca also require consumer to register before they can advertise on their web. They also state that if consumer register, he/she will be able to view the whole list of the classified ads and is free. Therefore, Mocca will be able to capture the profile of the consumer and build up their consumer database. There is a step by step instruction to enable consumer to understand the procedures in placing an advertisement.


Characteristics
With the competitors such as yahoo classified or ebay where they have be in market for a longer period of time, have a much larger circle of audience. Mocca have to come out with something that make them unique and stands out from the rest. They did a good job in advertising eye catching and humorous advertisement on Televison to promote their existence. Mocca has grab consumer attention with their frequent ads on TV especially the muscle man who is feature to sell his flat. This ad definitely has created laughter and grabs attention from the audience.

Mocca also provides consumer with multimedia such as to view video clips of their TV ads, download ringtones. They also provide the latest news and links to channelnewasia. The advertisment from mocca http://www.podcast.sg/specials/mocca/04_Mocca_Bodybuilder_PS.mp4

Analysis
This website is still very new, hence the ads there is advertised from consumers is not very substantial. Mocca still need time and put in more effort to get more consumers to patronize and interact in their website. But I think that it is a good idea to combine all the information in to one website, where people can find a information or particular product easily.

Mocca could also have direct links to the other MediaCorp sites such as the radio, TV or the publishing since all are under the same Organization. So that consumer could also refer to their magazines, listen to radio or get the listings for the TV programmes. But probably, the website is already very full with information; it might be too tedious and difficult to put too many items in a page. Somemore, consumer will not be able to view if a page is too packed. So that’s the reason, some of their other sites are not in here. Overall, I think that Mocca has done a great job in this website.

www.zuji.com

The following research report is about a highly reputable online travel company, ZUJI, which establishes itself in the Asia-Pacific region and has won many travel awards to date. It aims to place the world of travels at your fingertips.

Objectives
ZUJI makes travelling easy for the potential traveller, which is its primary objective. One does not have to make a hundred trips to arrange for one travel. It allows the user to gain access to over 400 airlines, 77000 hotels, 50 car hire companies plus 3000 activities and attractions. It is a one-stop web site, which provides red-hot deals, e-newsletter, price guru, flight guru, travel tools, flexible payment options, secure online payment, free ticket delivery and customer care.

Features
ZUJI has a virtual shop front where consumers access through the internet to do their purchases and browse information. This approach is base on the Business to Consumer model. Furthermore, the virtual shop front is customise to suit each individual in his/her respective location in which it offers shop front for Singapore, Australia, New Zealand, Hong Kong, Taiwan, Korea and India.

In addition, ZUJI practises the Business-to-Business model by liaising with the various hotels, car Rental Company and flight companies whichever the customer chooses. This process is done at the backend, which consists of the confirmation of the hotel bookings, flight bookings and payments.

ZUJI services extend further than just online booking of hotels, flights and car rentals. It is also a transaction broker as it provides information on the most popular sights, tours and activites around the world. The range consists from adventure to wine tasting. Practically there is something for all types of travellers.

There is even a marketplace at the website which offers travel essentials, gifts on the run, things to do, living it up and just for kids. This section offers deals with ZUJI’s affiliates.

Consumers of the site can be assure that all the transactions done on the web site is safe as ZUJI uses the security services of VeriSign Secured. VeriSign Secured certifies the security of the website by offering SSL, SSL Certificates, and digital content solutions.

At ZUJI, VISA is the preferred card for the payments of the online transactions. This is so as the usage of VISA cards entitles the customers to exclusive deals offered in line with the payment using VISA.

In addition, if the consumer is a United Overseas Bank (UOB) cardholder, the consumer stands to redeem ZUJI travel vouchers.

Cruise seekers are not left out at ZUJI as ZUJI offers cruise packages on different cruiselines and different routes to choose from. The destinations consist mainly of asia pacific regions like China to Bangkok. However, there are still some packages to the Caribbean and the Mediterranean region.

There are also weekly deals available at ZUJI. Deals consist of hotel rooms, city breaks, package guru, flights and rewards with VISA. City break deals are weekend getaway trips where one can spend the weekend at posh hotels at an affordable price. The package guru provides travellers with either ready-made packages or customised packages to suit the needs of the travellers.

Characteristics
ZUJI’s website design is in the usual commercial colours of light tones and by having a white background with only three different tones of colours for the fonts on the webpage.

The webpage is loaded with sufficient images to appeal to the consumers about the hot deals currently. Images are created in the gif format, which flashes different images within a certain time. Due to the ample usage of images on the website, the webpage is loaded relatively fast.

The user can access its array of information by clicking on the desired link. The links are arranged into tabs, which are very convenient.

Analysis
ZUJI website is a dream stop for all travellers as it packs so much information and packages into a stop. This is what keeps travellers to return to ZUJI for travel deals. The pulling factor of the website is mainly the convenience provided. In this modern age, time saving and hassle free deals are absolutely desired by all travellers thus the return of customers. In addition, ZUJI has a customer care service, which provides follow-ups or trouble shooting. This enables ZUJI to provide a complete service to its clients. Thus, ensuring the happiness of the clients and allowing feedbacks to be received which will to lead to improvements of the system.

Budget travellers will be disappointed as ZUJI fails to extend into the budget carrier flights. This greatly reduces its market coverage as the budget flights are gaining more popularity in recent times.

In recent times, more websites are of similar business concepts of that of ZUJIs’. This stiffens the competition and drives down the profit levels. ZUJI has to constantly improvise and change to stay ahead.

ISORG mini project

welcome to our isorg mini project blog.. We shall post our report before the dateline 12 Oct 2007.
Currently our members include Kenneth Tan Yian Guan, Eugene Ng Jun Rong & Winnie Kan Pui Chuan..